
Deemah A
Brand Strategist Creative Designer
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Work experience
Brand director and strategist
Self employed / Freelance • Freelance
Jan 2024 - Present • 2 yrs 8 mos
I work with startups and established businesses across jewelry, fashion, food, and corporate sectors, helping them develop their brands, launch online, and generate sales. My work combines brand strategy, design, and marketing, from defining a brand’s identity and audience to creating the materials and platforms needed to bring it to market. My experience includes: Developing brand identities, positioning, guidelines, and brand development documents. Building websites and e-commerce stores that support the customer journey and sales. Launching social media accounts, creating content, and developing marketing strategies. Designing merchandise, packaging, and branded marketing materials. Creating proposals, business documents, and PowerPoint presentations. Researching audiences and identifying opportunities for market entry, pop-ups, and brand activations, including within Saudi Arabia and the wider Middle East. Through freelance projects, I’ve helped emerging businesses turn early ideas into launched brands and generate their first sales and grow