Hardik

Design League | CEO & Founder

Design League • Freelance

Dec 2018 - Present • 7 yrs 5 mos

As the CEO & Founder of Design League, I specialize in branding design, logo animation, and website design & development. I have led creative strategy, brand identity development, and digital execution for clients across various industries, delivering cohesive and high-performing visual solutions.

Senior Branding Designer & Team Lead

Sukhadaam Infotech • Full-time

Jan 2014 - Mar 2019 • 5 yrs 2 mos

Led the branding and visual identity division, overseeing end-to-end creative strategy, concept development, and execution for domestic and international clients across multiple industries. Specialized in building scalable brand systems that translate business objectives into strong, market-ready visual identities. Key Responsibilities & Achievements: * Directed the complete brand development process including logo design, brand guidelines, typography systems, color architecture, and visual language frameworks. * Managed and mentored a team of designers, ensuring quality control, consistency, and timely project delivery. * Established structured design workflows that improved turnaround time and increased client satisfaction. * Collaborated directly with clients to understand positioning, target audience, and competitive landscape, translating insights into strategic design solutions. * Delivered high-impact branding assets including packaging, corporate collateral, digital creatives, and marketing materials. * Maintained production-ready standards for digital outputs, including vector asset management and scalable file systems. * Successfully handled multiple concurrent projects while maintaining brand integrity and creative excellence. Contributed to strengthening the company’s branding portfolio and reputation by delivering professional, cohesive, and strategically aligned design solutions.