Marco

Lead Web Developer at Generatepress

GeneratePress • Full-time

Sep 2025 - Present • 1 yr 1 mo

At GeneratePress, I work on a monthly retainer basis, delivering professional WordPress website development and customization services. My core focus is building and maintaining high-performance WordPress websites using the GeneratePress theme one of the most lightweight and SEO-optimized themes in the WordPress ecosystem. My responsibilities include custom GeneratePress theme setup, child theme development, CSS/PHP customizations, and integrating Elementor page builder for advanced layout design. I build fully responsive, mobile-optimized WordPress websites tailored to client branding and business goals. Each WordPress website I develop with GeneratePress follows best practices in on-page SEO, page speed optimization, and clean code structure ensuring fast load times and strong search engine rankings. I also handle Elementor widget customization, global design tokens, and full-site editing within the GeneratePress framework. Whether it's a landing page, business site, or blog I deliver scalable WordPress website solutions using GeneratePress theme and Elementor that are built to convert and grow.

Website Maintenance & CRM Support Specialist

Coach Foundation • Part-time

Nov 2024 - Sep 2025 • 10 mos

At Coach Foundation, I manage and maintain a portfolio of 250+ client WordPress websites, providing ongoing development, performance optimization, and technical support. This role demands a high level of expertise in WordPress website management, as each site requires individual attention to design, functionality, and uptime. I primarily use the GeneratePress theme across the majority of these WordPress websites, ensuring consistency in performance and lightweight page loading. Combined with Elementor, I build and update custom page layouts, landing pages, and service pages that align with each client's coaching brand and business objectives. Key responsibilities include WordPress website troubleshooting, plugin management, Elementor template design, GeneratePress theme customization, WooCommerce integration, and security hardening. I also perform regular SEO audits on each WordPress website to improve organic search visibility and ensure all sites remain fast, secure, and fully responsive. Managing 250+ WordPress websites simultaneously has sharpened my ability to work efficiently under pressure, maintain quality across large-scale projects, and deliver consistent results. My expertise in GeneratePress theme combined with Elementor ensures every client site looks professional, loads fast, and performs well in search engines — driving real business results for coaches and consultants worldwide.