
Granville
Meta Ads, Facebook Pixel and CAPI Specialist
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Work experience
Meta Ads and Conversion Tracking Specialist
Fiverr • Freelance
Mar 2022 - Present • 4 yrs 7 mos
Worked with businesses in France to improve their Facebook and Instagram advertising, conversion tracking, and lead generation. Set up and optimized Meta Business Suite, Meta Ads Manager, Facebook Pixel, and Facebook Conversion API (CAPI) for accurate event tracking and campaign measurement. Managed campaigns focused on leads, sales, retargeting, audience targeting, and conversion performance. Used Google Tag Manager and GA4 to support reliable tracking and identify gaps in customer journeys. Helped troubleshoot pixel and CAPI issues, improve event matching, and organize campaign structures based on business goals. Worked with ecommerce brands, service businesses, and growing companies to build practical advertising and tracking systems focused on measurable results.