Fakrul

Paid Ads Specialist

Self-Employed • Freelance

Oct 2023 - Present • 2 yrs 7 mos

I specialize in generating qualified leads for service-based businesses through Facebook, Instagram, and Google Ads. My focus is on building conversion-driven campaigns that bring real enquiries—not just traffic. I have managed ad campaigns for local services and eCommerce brands, creating high-performing ad creatives from images and videos. Alongside paid ads, I support the full funnel with email marketing and social media marketing to nurture and convert leads effectively. I work heavily with data—using Google Tag Manager (GTM), browser-side and server-side tracking to ensure accurate conversion tracking and better optimization decisions. I continuously test and refine campaigns through A/B testing, audience targeting, and creative improvements to reduce cost per lead and improve lead quality. My expertise also includes WhatsApp lead generation, performance reporting, and building scalable systems that maximize ROI and deliver consistent results.