Dhrubo Biswas

Branding and Marketing Partner | Performance Marketer

AutoNex Telecommunication • Freelance

Oct 2025 - Present • 7 mos

As a Branding and Marketing Partner and Performance Marketer at AutoNex Telecommunication, I support business growth through data-driven digital marketing and performance-focused advertising. My role combines strategic planning with hands-on execution across Facebook and Instagram to strengthen brand visibility, generate qualified leads, and improve marketing efficiency in a B2B environment. My Areas of Responsibility ✅ Planned and executed Facebook and Instagram ad campaigns focused on lead generation and brand visibility for telecom services ✅ Developed and optimized audience targeting strategies tailored to B2B decision-makers and relevant industry segments ✅ Managed Facebook Ads infrastructure, including campaign setup, pixel tracking, and analytics integration ✅ Analyzed campaign performance using Facebook Analytics to monitor reach, CTR, CPC, and lead quality ✅ Created, tested, and optimized ad creatives and messaging to improve engagement and conversion efficiency ✅ Supported Instagram growth through content optimization, hashtag strategy, and engagement-focused initiatives ✅ Optimized ad budgets, placements, and targeting based on performance insights and data trends ✅ Ensured consistent brand positioning across paid advertising and organic social media channels ✅ Delivered performance insights and actionable recommendations to improve overall marketing ROI

Branding and Marketing Partner

Solution Point • Freelance

Aug 2025 - Present • 9 mos

As a Branding and Marketing Partner at Solution Point, I support business growth through data-driven social media marketing and performance-focused advertising. My role combines strategic planning with hands-on execution across Facebook and Instagram to strengthen brand presence, drive measurable engagement, and improve marketing efficiency. My Areas of Responsibility: ✅ Planned and executed Facebook and Instagram advertising campaigns with a clear focus on performance and measurable outcomes ✅ Developed and refined audience targeting strategies using analytics, customer behavior insights, and interest-based segmentation ✅ Managed Instagram growth initiatives by optimizing content structure, hashtag strategy, and engagement-driven activities ✅ Created, tested, and optimized ad creatives and messaging to improve reach, engagement, CTR, and cost efficiency ✅ Monitored campaign performance on a regular basis and adjusted budgets, placements, and targeting to maximize ROI ✅ Analyzed key performance metrics, including impressions, reach, CPC, CTR, and engagement, to guide optimization decisions ✅ Ensured brand consistency across paid advertising and organic social media channels ✅ Provided data-backed recommendations to improve overall social media effectiveness and marketing efficiency

Branding and Marketing Partner | Performance Marketer

Computer City LTD. • Freelance

Aug 2025 - Dec 2025 • 4 mos

As a Branding and Marketing Partner and Performance Marketer at Computer City LTD., I supported business growth through data-driven social media marketing and performance-focused advertising. My role combined strategic planning with hands-on execution across Facebook and Instagram to strengthen brand presence, support product promotion, and improve marketing efficiency within the technology sector. My Areas of Responsibility ✅ Planned and executed Facebook and Instagram ad campaigns to promote technology products and services ✅ Developed and optimized audience targeting strategies for both B2C and B2B customer segments ✅ Managed Facebook Ads setup, analytics, and API-related integrations to support accurate performance tracking ✅ Analyzed campaign performance using Facebook Analytics to monitor reach, engagement, CPC, and conversion trends ✅ Created and optimized ad creatives, post designs, captions, and copywriting to improve engagement and response rates ✅ Managed Instagram content publishing, hashtag strategy, and overall account growth initiatives ✅ Optimized ad budgets, placements, and targeting based on data-driven insights and performance trends ✅ Ensured consistent company branding across paid ads and organic social media channels ✅ Supported social media branding efforts to strengthen brand visibility and market positioning