I will build a sales dashboard in data studio


About this gig
Your data exists. The problem is nobody looks at it, because it's spread across three different tools.
I build dashboards in Looker Studio that pull from Google Sheets, CRMs (ActiveCampaign, RD Station, Pipedrive) or other sources, and show only the numbers your team needs to make a decision:
- Pipeline, win rate, cycle length and revenue, side by side
- Filters by period, rep, product or stage
- Automatic refresh, so the numbers are current when the meeting starts
- Readable on a phone, not just on a desktop
Before building anything, I ask one question: what decision should this dashboard support? That's what decides which 5 or 10 numbers actually matter, and what gets left out.
I spent 8 years in B2B sales before moving into data, so I build these from the point of view of the person who has to act on the report, not just the person who builds it.
Send me a sample of your data and I'll tell you what's realistic before you order.
Get to know Diego Carvalho
Google Sheets, Looker Studio, CRM Data Automation
- FromBrazil
- Member sinceSep 2026
Languages
Portuguese, English
FAQ
Do I need to pay for Data Studio?
No. Data Studio is free from Google. You only need a Google account, and the dashboard lives in yours.
Who owns the dashboard after delivery?
You do. It's built inside your own Google account, you keep full edit access, and you can change it yourself later. Nothing depends on me staying involved.
What data sources can you connect?
Google Sheets, Google Ads, Google Analytics and BigQuery connect natively. CRMs and other tools connect through Sheets or an API. Tell me your stack and I'll confirm before you order.
Will the dashboard update by itself?
Yes, when it's connected to a live source. If your data comes from a manual export today, I can automate that part too, check my Apps Script gig.
I'm not sure which KPIs I need. Can you help?
Yes, and that's usually the most valuable part. Tell me what decision you make with the report and I'll propose the KPIs that answer it.

