I will build a sales dashboard in data studio

D
diegocarvalho95
D
diegocarvalho95
Diego Carvalho

About this gig

Your data exists. The problem is nobody looks at it, because it's spread across three different tools.


I build dashboards in Looker Studio that pull from Google Sheets, CRMs (ActiveCampaign, RD Station, Pipedrive) or other sources, and show only the numbers your team needs to make a decision:

- Pipeline, win rate, cycle length and revenue, side by side

- Filters by period, rep, product or stage

- Automatic refresh, so the numbers are current when the meeting starts

- Readable on a phone, not just on a desktop


Before building anything, I ask one question: what decision should this dashboard support? That's what decides which 5 or 10 numbers actually matter, and what gets left out.


I spent 8 years in B2B sales before moving into data, so I build these from the point of view of the person who has to act on the report, not just the person who builds it.


Send me a sample of your data and I'll tell you what's realistic before you order.


Get to know Diego Carvalho

Diego Carvalho

Google Sheets, Looker Studio, CRM Data Automation

  • FromBrazil
  • Member sinceSep 2026
  • Languages

    Portuguese, English
I spent 8 years in B2B sales before moving into data — so I build reports for the person who has to act on them, not just look at them. I connect CRMs (ActiveCampaign, RD Station, Pipedrive) and other REST APIs to Google Sheets, automate the updates with Apps Script so nobody exports anything by hand, and turn the result into dashboards in Looker Studio. Tell me which tools you use and what decision the report needs to support, and I'll tell you straight whether it's worth automating.