Abu Bakar S.

Paid Ads & Conversion Tracking Consultant

Freelancer.com • Freelance

Dec 2024 - Present • 1 yr 7 mos

I worked part-time as a Paid Ads Consultant, managing Meta Ads campaigns and growing results for ecommerce and lead generation clients. My focus here was on the performance side of advertising: building campaign structures, testing audiences, and scaling budgets toward the strongest results. I worked closely with clients to understand their offer and target audience, then built campaigns around clear objectives, whether that was purchases, leads, or app installs. A big part of my work was connecting performance to data. I would review what Meta's algorithm was learning from each account and identify when tracking gaps, such as missing Purchase or Lead events, were limiting how well a campaign could optimize. Fixing those gaps and tightening campaign structure together is what consistently moved the needle for clients. Typical outcomes I worked toward: - Lower cost per result through better audience and creative testing - Higher ROAS by aligning campaign objectives with accurate conversion data - Smarter budget scaling once a campaign showed stable performance - Clear reporting so clients understood what was working and why This role sharpened my ability to read campaign data, spot what was holding performance back, and act on it quickly. It is also where I saw firsthand how much campaign results depend on the quality of the tracking behind them, which led me to specialize further in conversion tracking alongside ad management.

Meta Ads & Conversion Tracking Specialist

Upwork • Freelance

Nov 2023 - Present • 2 yrs 8 mos

I am a freelance Meta Ads and Conversion Tracking Specialist, working with ecommerce and lead generation businesses on Upwork and direct projects since November 2023. While my earlier work focused heavily on campaign performance, this role is centered on the technical foundation that makes performance possible: accurate, reliable tracking. Most ad accounts I take over have gaps that hide the real picture, missing purchase events, incorrect pixel data, no Conversion API, or duplicate events skewing results. My core work includes: - Meta Pixel installation and troubleshooting - Conversion API (CAPI) setup for server-side tracking - Google Tag Manager and GA4 configuration - Shopify and WooCommerce ecommerce tracking - Event deduplication and accuracy testing - Lead tracking and CRM attribution setup - Full tracking audits, identifying exactly where data is being lost I am Meta Ads Certified and Google Analytics 4 Certified, with a background in business administration and marketing as my academic foundation. Clients come to me when their ad results do not match their actual sales, or when they suspect their tracking has gaps but are not sure where. I diagnose the issue, fix it at the source, and explain everything in plain language so the client understands exactly what changed and why it matters. I treat every project with the same care I would give my own business: clear communication, realistic timelines, and tested, working delivery every time.