
Muhammad F.
T Shaped Google Ads Growth Strategist
Skills

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Portfolio
Work experience
Paid Media & PPC Lead
AdsPro Marketing • Freelance
Feb 2024 - Present • 2 yrs 5 mos
Lead paid media across Google, Microsoft, Meta, LinkedIn, and TikTok, managing multi-market accounts and budgets of up to $1.7M per month. Improved campaign efficiency by 33%, reduced CPA by 27%, increased conversion rates by 40%+, and supported 52% revenue growth through smarter budget allocation, tracking, and AI-assisted optimization.
PPC Team Lead
EVENTUS AGENCY • Freelance
Jan 2021 - Feb 2024 • 3 yrs 1 mo
Managed PPC campaigns across Google Ads, Shopping, Performance Max, Microsoft Ads, LinkedIn Ads, and Meta Ads, handling budgets of up to £1.2M per month. Achieved 9x blended ROAS, increased sales by 45%, reduced CPA by 22%, improved conversion rates by 35%+, and led a team of 12–15 paid media specialists across multiple accounts.