I will audit your google ads account and provide an optimisation plan

Google AdWords is an advertising platform that allows businesses to target their ads on the top of Google's search engine results page. Based on the keywords that the business wishes to target, they will have to pay for ad space in order to get their advertisement seen.

Google Ads operates under a pay-per-click (PPC) model. When you target a specific keyword on Google, you make bids on the keyword. The bids you make are "maximum bids." The highest bid wins the ad space and the advertiser pays whatever amount is set as their maximum bid.

In 2022, businesses of all sizes will spend between $9,000 and $10,000 monthly on Google Ads, which maintains an average CPC of $1 to $2 for the Google Search Network. This means that if you're planning to test 10 keywords with a CPC of $1, we recommend a budget of between $1,000 and $2,000.

To advertise with Google Ads, you first need to create a website. Your website will be used as an opportunity to showcase your business to potential customers. All your ads within Google Ads will link back to your website and should be kept as relevant as possible.

Do not be afraid of targeting your competition with exact match keywords. Craft a high-quality copy that focuses on why your product or service is better than your competition's and use Dynamic Search Ads to reach potential customers.