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$
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I will design a brand identity system
Will M
About this gig
Your brand identity is the system that makes every touchpoint feel like the same business not just a logo, but colour, type, and rules that hold together as you grow.
20 years of award-winning design across agency, boutique, in-house, and freelance work means your identity gets agency-level thinking, award-winning craft, and a practical eye for what actually resonates.
What you get:
- Custom logo and guidelines (Standard/Premium), or guidelines for your existing logo (Basic)
- Colour, typography, usage rules, icon set and brand book (by tier)
- Applied to real touchpoints up to 2 (Standard) or 5 (Premium): stationery, signage, packaging, web, vehicles
- Files ready for print and digital use
How it works:
- Brief - your business, audience, existing brand assets
- Concept - initial direction based on your brief
- Refine - agreed revision rounds until it's right
- Delivery - identity files, guidelines where included
What I need from you:
- A short brief on your business and audience
- Your existing logo/assets, if ordering Basic
- Any brands or styles you like, or want to avoid
Full portfolio: https://willmckenzie.framer.website/
Send your brief, or message first to talk through scope.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Will M
Will M
Multi Award Winning Australian Designer
- FromAustralia
- Member sinceJun 2022
- Avg. response time1 hour
Languages
English
I design brands, publications, and digital products that hold up under scrutiny — from 80-page annual reports to full brand identities and app interfaces. 20 years of award-winning work across agency, in-house, and freelance work, including senior roles at Trout Creative Thinking and Pidgeon Ward. I specialise in long-form editorial layout, brand identity, and art direction for photography and video. I've worked with government, cultural, corporate, and startup clients — send me your brief and I'll tell you honestly whether I'm the right fit.
My Portfolio
FAQ
Do you design a new logo, or just guidelines?
Standard and Premium include a new custom logo design. Basic assumes you already have a logo and builds a style system around it. A custom logo design can be added to the Basic package, however, as an extra.
What's the difference between the guidelines and the brand book?
Logo usage, colour, and typography guidelines are included from Basic as individual specs. The Premium brand book compiles those specs — plus iconography and applied examples — into one cohesive, professionally laid-out document, ready to hand to your team, a printer, or a future designer.
What do the "applied touchpoints" look like?
Your identity shown in context on a couple of real-world applications relevant to your business — stationery, signage, packaging, a landing page, vehicle livery, etc. These are presentation mockups. If production ready files for these applications are required, contact me for a custom offer.
Can I add stationery or social assets as actual deliverables?
Yes, via the Full Stationery Set and Social Media Kit extras.
Do I get source/vector logo files?
Yes, for any logo designed as part of your package (Standard/Premium) you receive a full suite of vector and image version suitable for print and screen applications. Basic includes guideline files only, since no new logo is created.
Can you work with my existing brand colours or style?
Yes — share what you have in the brief and I'll build around it, or note if you're open to a fresh direction.
Can I get a faster turnaround?
Yes, extra-fast delivery is available on every tier as an add-on.
What if my project doesn't fit one of the tiers?
Message me first and I can assess whether it suits a defined package or needs a custom offer.
