Ali Silat

Head Of Marketing

KTrade • Full-time

Mar 2025 - Apr 2026 • 1 yr 1 mo

Rebuilt the marketing function for a fintech platform with an existing but underperforming organic channel, taking ownership of SEO, content, and lead acquisition. Drove ~ 95% growth in organic acquisition through structured SEO, keyword architecture, and a content system mapped to commercial search intent and investor buying cycles. Designed a progressive three-stage lead funnel — a short website form followed by KYC and document submission — generating 26,000 leads in the first 6-7 months. Scaled the funnel to 40,000 completed document submissions across web and app within 9 months, converting MQLs into sales-qualified applicants. Built financial tools pages, each generating approximately 1,000 monthly organic clicks from high-intent search traffic. Diagnosed and resolved years of accumulated technical SEO debt via systematic Search Console cleanup, unblocking ranking recovery. Improved email open rates by 25% and implemented Amazon SES and Mautic for automated lifecycle and transactional messaging. Arranged strategic partnerships for digital PR, securing publication features and podcast placements to build market authority.

Digital Marketing Manager

The Jacket Maker • Full-time

Aug 2020 - Mar 2025 • 4 yrs 7 mos

Led organic growth across 36 international storefronts for a global D2C eCommerce brand, taking ownership of on-page SEO, content, and off-page strategy at scale. Grew UK storefront organic traffic approximately 700% in year one by rebuilding on-page SEO and hreflang implementation from near-zero traffic. Grew organic sessions 16% during a full custom-platform-to-Shopify migration, with old URLs replaced in Google's index within 30 days. Built a blog content program targeting high-intent editorial keywords, generating approximately $50K in attributed revenue in 2022. Rebuilt GTM and Shopify tracking infrastructure, closing attribution gaps across the acquisition funnel and improving channel-level measurement. Migrated email from Mailchimp to Klaviyo, improving deliverability to 98% and lifting campaign open rates from 12-14% to as high as 40%. Directed a data-driven market expansion using order data, GA/GSC country traffic, and purchased market research to identify and launch 36 regional storefronts. Achieved 103% of the organic sessions target across all stores in 2025.

Digital & E-Commerce Manager

Advance Telecom • Full-time

Jan 2010 - Jun 2017 • 7 yrs 5 mos

Launched multiple eCommerce platforms from zero, building digital infrastructure covering product catalogues, checkout flows, and paid acquisition channels. Managed Facebook Ads acquisition campaigns achieving approximately 5x ROAS (PKR 200K ad spend, PKR 1M revenue) through audience segmentation, retargeting funnels, and creative testing. Hit initial revenue targets within three months of first platform launch. Owned digital operations including budget management, vendor coordination, and performance reporting across all properties.