DarlyneJ

Market Research Consumer Experience Evaluator & Market Research Auditor

May 2024 - Present • 2 yrs 3 mos

Performed independent consumer experience evaluations and market research for retail stores, restaurants, financial institutions, healthcare providers, automotive businesses, and other service-based organizations. Conducted comprehensive audits to assess customer service, operational efficiency, regulatory compliance, brand standards, and overall business performance. Gathered objective data and consumer insights to help organizations improve service quality, customer satisfaction, and operational excellence. Observed employee interactions, evaluated sales techniques, verified adherence to company policies, and assessed merchandising, pricing accuracy, cleanliness, and facility presentation. Conducted in-person, telephone, and online evaluations while maintaining confidentiality and objectivity. Prepared detailed analytical reports with actionable recommendations, enabling clients to identify strengths, address operational gaps, and enhance the customer experience. Key Responsibilities: -Conducted consumer experience evaluations across multiple industries. -Performed operational, compliance, merchandising, and quality assurance audits. -Evaluated customer service, employee professionalism, and product knowledge. -Assessed store appearance, cleanliness, safety standards, and brand compliance. -Verified pricing accuracy, promotional displays, and marketing execution. -Measured wait times, service efficiency, and overall customer experience. -Conducted telephone and digital customer service assessments. -Collected and analyzed consumer behavior and market research data. -Produced detailed, objective reports with findings and recommendations. -Maintained strict confidentiality while meeting project deadlines and quality standards. -Identified opportunities to improve customer engagement, operational performance, and brand consistency. -Utilized strong observation, analytical, communication, and critical thinking skills to deliver accurate business intelligence.

Digital Marketing Specialist, Brand Marketing & Affiliate Marketing

May 2023 - Present • 3 yrs 3 mos

Developed and executed digital marketing strategies for a variety of brands, products, and services to increase brand awareness, drive website traffic, and generate leads and sales. Managed affiliate marketing campaigns while creating engaging content tailored to target audiences across multiple digital platforms. Leveraged search engine optimization (SEO), social media marketing, and content marketing techniques to improve online visibility and maximize campaign performance. Built and strengthened brand presence through consistent publishing, audience engagement, and strategic marketing initiatives on platforms including Facebook, Instagram, YouTube, Pinterest, LinkedIn, TikTok, X (formerly Twitter), and Google Business Profile. Optimized websites and business profiles with SEO best practices, keyword research, and local search optimization to improve Google search rankings and organic traffic. Analyzed campaign performance using marketing analytics to identify growth opportunities, optimize conversions, and improve return on investment (ROI). Collaborated with business owners and affiliate partners to create compelling promotional campaigns that increased customer engagement and brand credibility. Key Responsibilities: -Developed and implemented digital marketing and affiliate marketing campaigns. -Promoted brands across Facebook, Instagram, YouTube, Pinterest, LinkedIn, TikTok, X, and other social media platforms. -Built and maintained a strong online presence through strategic content marketing. Optimized websites and Google Business Profiles for improved local SEO and search engine visibility. -Conducted keyword research and implemented on-page SEO strategies. -Created engaging social media content, graphics, videos, and promotional campaigns. -Increased brand awareness, customer engagement, and lead generation through organic and paid marketing strategies. -Managed content calendars and scheduled posts across multiple platforms.