Md Anis Uzzaman

Expert In GA4,Google Ads Conversion,Facebook pixel & CAPI

Fiverr • Self-employed

Dec 2024 - Present • 1 yr 5 mos

I have over 2 years of professional experience working on Fiverr as a Digital Marketing and Tracking Specialist. During this time, I have successfully completed multiple projects for international clients, focusing on accurate data tracking, analytics setup, and conversion optimization. My core expertise includes: * **Google Analytics 4 (GA4):** Setup and configuration of GA4 for websites and eCommerce stores, including event tracking, enhanced measurement, custom events, and conversion tracking to ensure accurate user behavior analysis. * **Google Conversion Tracking:** Implementation of Google Ads conversion tracking using Google Tag Manager (GTM), including purchase tracking, lead form submissions, button clicks, and call tracking to help businesses measure ROI effectively. * **Facebook Conversion API (CAPI):** Advanced setup of Facebook Conversion API alongside Facebook Pixel to improve tracking accuracy, especially after iOS updates. I configure server-side tracking to ensure better data reliability and improved ad performance. * **Google Tag Manager (GTM):** Full setup and management of tags, triggers, and variables for tracking various user interactions without modifying website code. * **Troubleshooting & Optimization:** Identifying and fixing tracking issues, duplicate events, and data discrepancies to ensure clean and reliable analytics data. I am committed to delivering high-quality work, maintaining clear communication, and ensuring client satisfaction by providing accurate tracking solutions that help businesses grow.