
DESTINY U.
UGC Video Ad Creator for Tiktok and Meta
Skills

See my services

Portfolio
Work experience
AI DTC Video Ad Creator | Healthy Snacks & Protein Bar Brand Campaigns
Snack a Jacks • Freelance
May 2023 - May 2023 • 0 mos
A healthy snack and protein bar brand needed UGC-style video ads that led with genuine taste pleasure rather than nutrition credentials to drive impulse purchases on TikTok and Meta. Health food brands consistently make the same mistake, leading with macros and ingredients rather than the eating experience, and this brand's previous content was no different. The creative needed to make someone reach for their phone and order before the video was over. I rebuilt the campaign around the snacking moment itself, the satisfying bite, the flavour reveal, the genuine enjoyment of eating something that happened to be good for you. Produced a series of AI-generated UGC videos using HeyGen for an enthusiastic, food-loving AI presenter, Higgsfield AI for realistic snack consumption and flavour-reaction scene generation, and CapCut for editing with appetite-driven pacing and macro reveal captions. Delivered 11 short-form creatives across five flavour categories optimised for TikTok and Meta Ads.
AI DTC Video Creator | Corporate Wellness & Benefits App Ads
Wellness4Ever • Freelance
Apr 2021 - Apr 2021 • 0 mos
A corporate wellness and employee benefits platform needed UGC-style video ads that made their offering feel genuinely valuable to both HR decision-makers and the employees they were trying to retain on LinkedIn and Meta. The B2B sale and the B2C adoption problem existed simultaneously, the platform had to appeal to the buyer writing the cheque and the employee who would actually use it or ignore it. I built a dual-track campaign strategy: one creative angle targeting HR leaders with retention and productivity ROI narratives, and a second targeting employees directly with the tangible wellbeing perks available to them. Produced a series of AI-generated UGC videos using Synthesia for both a corporate-credible HR-facing AI presenter and a warm employee-facing presenter, Runway ML for office and wellness lifestyle visual sequencing, and CapCut for clean professional editing with benefit-led captions. Delivered 10 short-form creatives across both audience tracks optimised for LinkedIn and Meta Ads.