I will creative direction and brand strategy


About this gig
Your brand doesn't need more content. It needs a clear creative direction.
I help businesses, personal brands and creative projects develop a tailored visual and content strategy that reflects who they are and where they want to go.
My approach combines creative direction, brand thinking, visual storytelling and content strategy to create a clear direction for your project.
Depending on your needs, we can explore:
Brand positioning & creative direction
Visual identity & rebranding direction
Content strategy
Photography & video direction
Social media content concepts
Personal brand direction
Campaign & launch concepts
Creative collaborations & partnerships
Every project is different, so I don't work with a one-size-fits-all formula.
First, I look at your current brand, audience, goals and visual presence. From there, I develop a creative direction tailored to your project.
Ideal for:
Small businesses
Restaurants & hospitality brands
Personal brands
Entrepreneurs
Speakers & educators
Creative projects
Based in Switzerland, working internationally.
Let's build a visual direction that feels like your brand, not a template.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Xaviera Doraly
Branding Design Photography
- FromCosta Rica
- Member sinceNov 2023
Languages
English, Spanish, German
My Portfolio
FAQ
Do you only work with existing brands?
Not necessarily. I can work with established brands that need a new creative direction as well as businesses or personal brands that are still defining their visual identity.
Do you also create the content?
Yes. Depending on the project, I can provide photography, video and social media content creation as an additional service or as part of a custom project.
Do you offer community management?
Yes. Community management and ongoing social media support can be added through a custom offer depending on your needs.

