I will fix or setup google analytics 4 server side ecommerce tracking through GTM

Why need google analytics 4 server side tracking?

In the near future, cookies will no longer be used for tracking users. Google has already announced that it will stop the use of third-party cookies in Chrome in 2023. Which is already implemented in Safari & Mozilla. This is why google analytics 4 serverside tracking is an alternative solution.

My working process to fix or setup google analytics 4 server side ecommerce tracking through GTM:

Step-01:

1. Setup GTM account and integrated with your website.
2. Setup Google Analytics 4 and integrated with your website using GTM
3. Setup GTM server Container using GTM server(stape) and integrated with web container.

Step-02: Setup Data Layer for enhanced ecommerce tracking.

Step-03: Setup GA4 ecommerce tracking through GTM

1. Product Impression
2. Product Click
3. Product PageView
4. AddToCart
5. RemoveFromCart
6. InitiateCheckout
7. Purchase

Step-04: Others

1. Setup PageViews, Scrolls, Outbound Clicks, Site search, Video Engagement and form downloads tracking.
2. ButtonClick tracking.
3. Form tracking. (Contact form 7 or Gravity form)
4. Setup remarketing audience for Google Ads in Google Analytics 4.

Platforms:

1. Wordpress
2. Shopify
3. Wix

Please contact me before placing an order.