I will run customer interviews and build your voice of customer program


About this gig
You have opinions about why customers churn. What you don't have is evidence.
Support tickets tell you what broke. Analytics tell you where people dropped off. Neither tells you why and that's the part you need to fix it.
I've spent over 10 years running customer and user interviews, and the difference between a useful interview and a wasted one is almost entirely in the questions. I'll talk to your customers, find the patterns, and hand you findings you can act on this quarter.
What you'll get:
- A discussion guide built around your actual business question, not a generic template
- Interviews conducted by an experienced researcher who knows how to get past surface answers
- Thematic analysis that separates what one person said from what your customers are telling you
- Prioritized recommendations tied to what you can realistically change
Want the findings to live somewhere your team will actually use six months from now? I also build the repository.
Best for SaaS and product teams dealing with churn, weak adoption, or a roadmap decision that needs customer evidence behind it.
Get to know Dominique S
Customer insights for teams and Interview coaching for UX careers
- FromUnited States
- Member sinceNov 2024
- Avg. response time8 hours
- Last delivery1 month
Languages
English, Spanish, French
My Portfolio
FAQ
Do you find the customers to interview, or do we?
You provide them — your customers, your churned accounts, your prospects. I'll give you screener criteria and an outreach template so recruiting is straightforward. If you can't reach participants, message me before ordering and we'll talk through options.
How is this different than a survey?
Surveys tell you how many. Interviews tell you why. If you already know something is wrong and need to understand the cause, interviews are the right tool. If you need to size something you already understand, a survey is cheaper.
Can you interview our churned customers?
Yes, and those conversations are often the most valuable ones you'll have. Churned customers are candid in ways active customers aren't. Response rates are lower, so plan on reaching out to more people than you think you need.
What kinds of products do you work with?
I support SaaS tools, mobile apps, marketplaces, AI products, B2B platforms, internal tools, and any early product where customer clarity is needed.
How soon can we act on findings?
The report is built to be actionable, with recommendations sorted by effort and impact. Most clients can start on something within a week of delivery.

