Muhammad Waqas

SEO Consultant

SWAF Digital • Full-time

Mar 2025 - Present • 1 yr 6 mos

Co-Founded SWAF Digital Solutions to provide comprehensive SEO consulting services for businesses across Australia, the UAE, the UK, and Pakistan. Lead end-to-end SEO projects focused on technical SEO, Local SEO, content strategy, authority building, and AI Search Optimization. Work closely with clients to improve organic visibility, increase qualified traffic, and generate sustainable business growth through data-driven search strategies. Key Achievements 🚀 Helped Australian flight schools improve organic visibility through Technical SEO, Local SEO, and content strategy, increasing qualified enquiries. 🏥 Delivered SEO strategies for healthcare, consulting, aviation, and service-based businesses across Australia, the UAE, the UK, and Pakistan. ⚙️ Improved crawlability, indexing, Core Web Vitals, and search performance through comprehensive technical SEO audits and implementation. 📍 Increased local search visibility by optimizing Google Business Profiles, location pages, and citation profiles for multi-location businesses. 🤖 Developed AI-ready SEO strategies using semantic SEO, structured data, entity optimization, and topical authority to improve visibility in Google AI Overviews and LLM-powered search experiences. 🌐 Managed end-to-end SEO campaigns across WordPress, Shopify, Webflow, WooCommerce, and custom-built websites.

Sr. SEO (Technical & Onpage SEO Specialist)

Sigma Digital Solutions • Full-time

Mar 2017 - Mar 2025 • 8 yrs

As an experienced SEO Specialist at Sigma Digital Solution, I am responsible for performing a wide range of activities to improve rankings, increase website traffic, and enhance engagement for clients' websites. My expertise includes advanced keyword research, technical SEO audit, on-page SEO optimization, and off-page SEO strategy. I work closely with the SEO manager to tailor my services to meet the client's unique needs and contribute to their growth and success. My expertise includes: 🗹 Identify niche markets and perform keyword research regularly to select potential keywords 🗹 Analyze competitors' websites for backlinks, keywords, and content gaps and develop strategies 🗹 Perform SEO audits to identify areas for improvement 🗹 Optimize URL structure and fix 404 and broken links 🗹 Optimize website speed and mobile-friendliness and validate HTML and CSS 🗹 Create robots.txt & sitemaps to ensure search engines crawl websites smoothly and index them fast 🗹 Create schema markups and implement structured data 🗹 Find and fix canonical and duplicate content issues 🗹 Audit client website content and fill the content gaps. 🗹 Optimize meta titles, descriptions, images ALT tags, content, and heading tags. 🗹 Create and implement internal linking strategies and fix orphan pages. 🗹 Create and execute different off-page strategies to build authority for clients' websites. 🗹 Work closely with SEO writers and assign keywords for onsite content & blogs with the proper content briefs. 🗹 Collaborate with junior SEO executives to execute different SEO strategies. Through my efforts, I have consistently achieved improved search engine rankings, increased website traffic, and enhanced client engagement metrics. The SEO services I provide are tailored to meet the unique needs of each client, and my expertise and experience helped to contribute to the growth and success of their businesses.

SEO/SMO Executive

DesignBee Technologies • Full-time

Jun 2015 - Mar 2017 • 1 yr 9 mos

As a former employee of DesignBee Technologies, I provided comprehensive SEO services to clients. Some of the key activities I performed include: 🗹 Conducted keyword research to identify the most relevant and high-traffic keywords for clients' websites. 🗹 Mapped keywords to specific pages on clients' websites to improve website structure and content. 🗹 Optimized meta titles, descriptions, images, and content to improve search engine rankings and enhance user experience. 🗹 Conducted research to identify opportunities for further optimization. 🗹 Worked on heading tags optimization and internal linking to improve website usability and engagement. 🗹 Created guest posts and generated backlinks to improve the domain authority of clients' websites. 🗹 Created blog and web 2.0 properties to drive traffic to clients' websites. 🗹 Worked on profile linking and local business listings to enhance the brand's visibility and reach. 🗹 Submitted infographics and images to improve website engagement. 🗹 Implemented video marketing strategies to improve website engagement and drive traffic. 🗹 Actively participate in major and regular meetings with team lead, manager and team members for on-going projects Through my efforts, I was able to consistently improve the search engine rankings, drive traffic, and enhance engagement metrics for our clients' websites. The SEO services I provided were tailored to meet the unique needs of each client, and my expertise and experience helped to contribute to the growth and success of their businesses.