
Laetitia Arnoux
Digital Ads Specialist Helping Businesses and ecommerce Brands Grow
Skills

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Work experience
Digital Advertising Specialist
Freelancing Career • Freelance
May 2020 - Present • 6 yrs 2 mos
As a Freelance Digital Advertising Specialist, I help businesses, eCommerce brands, startups, and service providers grow through strategic paid advertising and accurate conversion tracking. My work focuses on creating, managing, auditing, and optimizing digital advertising campaigns that generate qualified leads, increase online sales, and maximize return on ad spend (ROAS). I specialize in building high-performing Facebook and Instagram advertising campaigns for eCommerce businesses looking to scale sales and for local businesses seeking consistent, high-quality leads. From audience research and campaign structure to ad optimization and performance analysis, I ensure every campaign is designed to achieve measurable business goals. In addition to campaign management, I provide Google Ads audit and optimization services, identifying wasted ad spend, keyword opportunities, bidding issues, conversion bottlenecks, and account structure improvements. I deliver actionable recommendations and implement proven optimization strategies that improve campaign performance and increase ROI. I also specialize in conversion tracking, implementing Meta Pixel, Google Tag Manager (GTM), and Google Analytics 4 (GA4) to ensure every important customer action is tracked accurately. I configure events, conversions, and tracking systems that provide reliable data for smarter advertising decisions and better campaign optimization. I believe successful advertising is driven by accurate data, continuous testing, strategic optimization, and transparent communication. My goal is to help every client make informed marketing decisions, reduce wasted budget, and achieve sustainable business growth through data-driven digital advertising.