Menno

Head of Marketing and Partnerships

Reading Rockets Basketball Club

Feb 2023 - Present • 3 yrs 4 mos

As the current Head of Marketing and Partnerships at Reading Rockets Basketball Club, my primary responsibility is to craft strategies, manage budgets, and set goals for our marketing teams. I ensure that our brand messaging is consistent across all platforms, analyze consumer behavior, and identify opportunities for market expansion. I lead our digital marketing, advertising, communications, and creative teams, and I actively participate in the overall planning of the company's initiatives​. I oversee all marketing initiatives, including social media, digital campaigns, advertising, and creative projects. My role includes creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both short-term and long-term goals for the department. I design branding, positioning, and pricing strategies, ensuring our brand message is strong and consistent across all channels and marketing efforts, such as events, email campaigns, web pages, and promotional material. I also analyze consumer behavior to determine customer personas and identify opportunities to reach new market segments and expand market share​1​. In terms of partnerships, I manage the relationships between our basketball club and outside entities, such as sponsors, vendors, suppliers, and contractors. This involves developing new partnerships and identifying ways to expand existing ones. I conduct research on potential partners, create proposals outlining how a partnership could benefit both parties, and negotiate the terms of agreements​.

Head of Paid Acquisition

Jukebox Media

May 2019 - Present • 7 yrs 1 mo

• Leading paid marketing strategy and execution for Jukebox Media • Working with a number of fast-growing consumer startups to plan and execution paid marketing activity.

Founder

Dutch Digital Ltd

May 2010 - Present • 16 yrs 1 mo

As the Digital Strategy Director at Dutch Digital, a leading Digital Marketing agency located in Basingstoke, Hampshire, UK, I specialize in crafting innovative strategies to enhance online presence for a diverse range of businesses. My expertise encompasses: - Social Media Mastery: I excel in leveraging platforms like Twitter, Facebook, and LinkedIn to elevate brand visibility. My approach involves creating bespoke social media profiles that serve as powerful instruments for client engagement and interaction. - Shopify Expertise: I have a proven track record in transforming Shopify storefronts, boosting sales and enhancing customer experiences through strategic digital practices. - Conversion Rate Optimization: Utilizing advanced A/B and Multivariate testing tools, including Visual Website Optimizer, Optimizly, and Unbounce, I focus on optimizing website conversions, effectively turning visitor interactions into tangible sales. - Paid Search Strategy: Skilled in navigating the intricacies of Google Ads and Bing Adcenter, I ensure that paid search campaigns are meticulously targeted and results-oriented. - Innovative Marketing Tactics: Constantly experimenting and refining customer acquisition techniques, I blend SEO expertise, affiliate marketing, and paid search strategies to create a comprehensive marketing mix. - Market Analysis and Competitive Insight: My role involves deep market research and competitive analysis, providing valuable insights that shape and inform our strategic direction. - Idea Development: I am adept at transforming conceptual ideas into actionable, results-driven strategies, guiding businesses toward achieving their objectives. At Dutch Digital, we are dedicated to pushing the boundaries of digital marketing, ensuring our clients not only meet but exceed their online business goals.