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dvero1727

Dylan V

@dvero1727

Paid Media Specialist

United States
English
About me
I am a highly accomplished Paid Media Specialist with 5+ years of digital marketing agency experience managing over 140 client accounts and $225,000+ in monthly ad spend. I possess proven expertise in optimizing campaigns across Google Ads and Meta while leveraging AI tools like Gemini for performance enhancement. I combine my analytical marketing skills with a 10-year background in retail operations and leadership.... Read more

Skills

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dvero1727
Dylan V
Offline • 
Average response time: 1 hour

See my services

Ad Review & Optimization
I will audit and build lead gen google ads
From$35 / projectMore details

Work experience

Agency_FIFTY3

Paid Media Specialist

Agency FIFTY3 • Full-time

Nov 2021 - Present • 4 yrs 10 mos

Campaign Strategy & Execution: Design, launch, and manage comprehensive paid media campaigns across key platforms, including Google Ads (Search, Display, YouTube, Performance Max), Meta (Facebook/Instagram), and other relevant digital channels. Budget Management & Optimization: Oversee the complete lifecycle of advertising budgets to ensure efficiency and maximum return on ad spend (ROAS). Proactively monitor campaign performance and implement data-driven optimizations to improve key performance indicators (KPIs) such as click-through rate (CTR), and Cost Per Conversion (Cost/Conv). Account Portfolio Management: Directly manage a robust portfolio of 140+ individual client accounts/properties, ensuring campaign alignment with specific brand, market, and lease-up goals. Financial Impact: Successfully manage and allocate a cumulative monthly ad spend exceeding $221,000+, consistently delivering positive results and growth for clients' assets. Audience Targeting: Conduct in-depth research to develop precise audience segmentation, targeting strategies, and bid management to maximize reach and conversion volume within the niche multifamily demographic. Reporting & Analysis: Generate detailed performance reports, provide actionable insights to internal teams and clients, and effectively communicate the value and ROI of paid media investments. Third-Party Automation Optimization: Worked on key projects focused on optimizing and refining third-party platform automation systems. Enhanced account performance and eliminated ad spend waste by fine-tuning automated bidding strategies, budgeting rules, and reporting integrations. AI-Driven Performance Enhancement: Spearheaded the integration of Gemini and other Artificial Intelligence tools into the paid media workflow to enhance account performance. Specifically utilized AI for large-scale ad copy generation and testing, leading to performance improvements and greater message resonance with target multifamily audiences.