Daniyal W. Wyne

Key Account Manager

PepsiCo • Full-time

Feb 2025 - Jul 2026 • 1 yr 5 mos

Job Responsibilities: ➊ Managed strategic relationships with major retail and food-service accounts, leading annual planning, assortment decisions, and promotional execution ➋ Negotiated pricing, contracts, and promotional programs to drive revenue growth, strengthen partnerships, and expand product distribution ➌ Analyzed sales data, market trends, and account performance to identify growth opportunities and develop tailored business strategies ➍ Collaborated with Sales, Marketing, and Supply Chain teams to ensure flawless execution of promotions, product launches, and demand planning ➎ Conducted regular business reviews and competitive analysis to optimize market positioning and support category and volume targets

Senior Brand Manager

Mr Cod Pakistan • Full-time

Jun 2021 - Mar 2025 • 3 yrs 9 mos

Key Responsibilities: ➊ Developed and executed integrated marketing communication plans based on brand positioning, consumer insights, and market research ➋ Translated brand elements into go-to-market strategies, driving awareness, sales growth, and market penetration ➌ Managed marketing teams and agency partners, ensuring consistency in brand initiatives and creative development ➍ Oversaw marketing campaigns and product distribution, aligning activities with business objectives and brand direction ➎ Led creative development of campaigns, motivating target audiences and increasing customer engagement ➏ Measured and reported campaign ROI and KPIs, optimizing strategies for higher efficiency and impact ➐ Established performance metrics, pricing strategies, and sales forecasts to ensure profitability and competitiveness