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Ru Somat
@dzielbyru
UIUX Designer, Front End Developer, HCI, Visual Design and UX Module Tutor
United Kingdom
English
About me
I’m a UI/UX designer and front-end developer with 8+ years of experience in product-led tech companies. I specialise in creating user-friendly, accessible interfaces and have worked on projects from websites and mobile app prototypes to UX audits and branding. Beyond client work, I mentor students and junior designers on portfolio building, design tools, and industry practices. I also create doodle-style illustrations and digital art.
Skills
Ru Somat
Offline •
Average response time: 18 hours
Portfolio
Work experience
Director
Dziel Creative Ltd • Full-time
Sep 2025 - Present • 9 mos
• Directed comprehensive website design and UI/UX projects, enhancing user engagement and satisfaction. • Provided branding and UX audit services to help clients refine their digital presence. • Offered consulting and mentoring to businesses, fostering user-centered digital experiences that drive growth.
Module Tutor - MSc and BSc UI/UX, HCI and Visual Design Modules
Glasgow Caledonian University • Part-time
Sep 2024 - Present • 1 yr 9 mos
Key Responsibilities: • Collaborated with industry experts (Barclays bank, Scottish power) and academic leaders to develop a comprehensive module brief for BSc UI/UX and HCI. • Ensured accessibility for all students, enhancing their learning experience and engagement. • Provided constructive feedback and monitored the progress of 80 students across five assignments. • Created an assignment guide tailored for students with learning disabilities, improving their understanding of submission requirements.
UI/UX Designer and Front-end Web Developer
MLT Digital • Full-time
Apr 2024 - Aug 2025 • 1 yr 4 mos
Responsibilities & Achievements • Led end-to-end revamps of 40+ client websites using UCD and agile sprints on Joomla and WordPress, enhancing usability and visual appeal. • Conducted user testing and behaviour analysis with Microsoft Clarity, identifying drop-offs and engagement spikes. Delivered actionable insights, improving usability by 25% on average. • Implemented A/B testing strategies to validate design decisions, achieving an 18% increase in user engagement. • Recommended UX improvements based on SEO (SEOptimer) and page speed (PageSpeed Insights) analyses, resulting in up to 35% faster load times and improved search rankings. • Collaborated cross-functionally with developers, marketers, account managers, SEO specialists, and analysts to deliver high-impact solutions efficiently. • Developed the brand identity for ReceptIO, including logo, style guide, website design and development, and pre-launch materials, supporting market entry. • Reviewed front-end developer work, providing constructive feedback to improve implementation accuracy by 20% before client delivery. • Proposed a UX and performance evaluation package (CRO), creating new revenue streams. • Designed UX enhancements that increased client conversion rates by 400% (e.g. T&H, Dallas McMillan, GAD Solicitors). • Conducted accessibility audits (WCAG 2.1), resolving issues to raise website accessibility scores from 59 to 95+ for clients.
