Obadi E

DIGITAL MARKETER

Finesse and Style • Freelance

Dec 2025 - Present • 9 mos

At Finesse and Style, I personally built and executed the brand’s entire digital marketing ecosystem from the ground up. I wasn’t just managing ads. I was driving growth strategy, brand positioning, and revenue performance. What I Led: Designed and launched full-funnel marketing strategies (awareness → retargeting → conversion) Managed and scaled paid campaigns on Meta Platforms and TikTok Directed creative strategy, ad testing, and performance optimization Optimized the customer journey on Shopify to increase conversions Built influencer collaborations and UGC campaigns to strengthen brand trust Implemented email flows and retention campaigns to maximize LTV Results I Achieved: Reduced customer acquisition cost by 32% Consistently scaled campaigns to 4–6x ROAS Boosted social engagement by 180% Improved website conversion rate from 1.3% to 2.8% What This Says About My Expertise: I specialize in turning fashion brands into scalable digital assets. My strength lies in combining performance marketing, creative direction, and data analytics to build systems that generate predictable growth, not just short-term wins, but long-term brand equity and profitability.