
Ayomikun
ECOMMERCE MARKETING MANAGER
Skills

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Work experience
ECOMMERCE BRAND MANAGER
Facebook • Freelance
Jan 2024 - Present • 2 yrs 6 mos
I work as an ecommerce brand manager, helping online businesses build, manage, and scale their stores using Shopify as the main platform. My role involves reviewing and auditing stores to identify issues affecting performance and improving overall structure, design, and user experience for better conversions. I carry out detailed product and market research to find winning products and understand demand patterns. I also analyze target audiences and develop marketing strategies that align with customer behavior and buying intent. I manage brand growth strategies across Facebook and Instagram, focusing on content direction, audience engagement, and traffic generation that supports sales growth. In addition, I optimize store performance to increase conversion rates and improve customer journey from landing page to checkout. I handle customer relationship management using professional CRM tools to improve retention, follow ups, and repeat purchases. My work is centered on building strong, structured ecommerce brands that are positioned for consistent sales and long term growth.