Muhammad Moin

Amazon PPC Case Study: From High Ad Spend to Profitable Growth

Collective comforts • Full-time

Apr 2025 - Jan 2026 • 9 mos

As a Senior Amazon PPC Expert at Collective Comforts, I was responsible for managing and optimizing Amazon Ads campaigns to improve performance, reduce wasted spend, and scale profitable growth. The Challenge: The account was facing the following: 1: High ACOS and inefficient ad spend 2: Poor keyword targeting and campaign structure 3: Low CTR and conversion rates 4: Limited visibility and inconsistent sales performance Strategy & Execution I implemented a data-driven Amazon PPC strategy, including: • Advanced Keyword Research Identified high-converting and low-competition keywords to improve targeting and ranking • Campaign Restructuring Rebuilt campaigns into Sponsored Products, Sponsored Brands, and Sponsored Display with better segmentation • Bid Optimization & Budget Control Adjusted bids based on performance to maximize ROAS and reduce ACOS • Search Term Analysis Continuously optimized campaigns by adding negative keywords and scaling winning search terms • Conversion Optimization Support Improved performance by aligning ads with optimized product listings Result: Successfully reduced ACOS, improved ROAS, and scaled profitable Amazon PPC campaigns, leading to consistent sales growth and increased product visibility.

Ecommerce Manager

S1ck • Full-time

Apr 2024 - Oct 2025 • 1 yr 6 mos

Our team serves as the primary strategic partner for S1ck, a premium lifestyle brand specializing in high-end jewelry and unique pheromone-infused luxury fragrances. We transformed their digital presence from a single-channel operation into a robust, multi-platform powerhouse through the following initiatives: - PPC & Strategic Launches: We lead the end-to-end launch of new jewelry collections and fragrance lines, executing high-performance PPC campaigns across Amazon and Google Ads to drive visibility and maximize ROAS. - Shopify Development & Social Integration: Our team handled the complete Shopify store setup, creating a luxury storefront optimized for conversions. We further integrated social media management with Google Ads to create a unified marketing funnel that drives high-quality external traffic. Multi-Marketplace Expansion (Walmart, Etsy, & Social): - Walmart: We managed the full Walmart account setup and launch, ensuring seamless inventory integration with their main storefront. - Etsy: We established a dedicated Etsy storefront to tap into the artisan jewelry and handmade fragrance market, managing listings and customer engagement. - Account Health & Technical Operations: We act as the rapid-response team for all account issues, ensuring compliance across marketplaces and maintaining the brand's 24-hour response standard for critical problems like listing hijackers.

Ecommerce Manager | Amazon FBA, PPC Ads, SEO Listing & Private Label Product Launch Expert

Trotulin • Full-time

Jul 2025 - Sep 2025 • 2 mos

I managed the end-to-end Amazon FBA launch and growth of the Trotulin pet brand, transforming it into a high-converting and scalable eCommerce business. I handled product research and supplier sourcing, including Alibaba sourcing, product validation, and inventory planning, ensuring a smooth and cost-effective supply chain. Using advanced Amazon SEO and keyword research tools (Helium 10, Jungle Scout,Data Dive), I performed competitor analysis, niche research, and keyword optimization to improve organic ranking, visibility, and sales performance. I created high-converting Amazon product listings, including 1: SEO-optimized titles, bullet points, and descriptions 2: Conversion-focused copywriting 3: A+ Content (EBC) I also managed and optimized Amazon PPC campaigns: 1: Sponsored Products, Sponsored Brands & Sponsored Display 2: Keyword targeting, bid optimization & scaling strategies 3: Focus on improving ACOS, TACOS, ROAS, and overall profitability My strategy focused on increasing organic sales, improving conversion rates, and scaling revenue through a mix of SEO, PPC, and data-driven decision-making. Result: Strong product ranking, increased traffic, and consistent sales growth in a competitive pet niche.