
Betty
Conversion Focused Ecommerce Expert
Skills

See my services


Portfolio
Work experience
Upwork
Freelance • 9 mos
Shopify Store Designer & Conversion Specialist
Nov 2025 - Feb 2026 • 3 mos
Built conversion-focused Shopify stores from scratch, including product setup, navigation structure, and sales funnels. Implemented trust-building elements, upsell opportunities, and CRO best practices. Optimized store speed and user journeys to reduce bounce rates and increase customer retention. Assisted brands with store redesigns that enhanced both aesthetics and revenue generation.
Senior Ecommerce Website Designer
Feb 2025 - Aug 2025 • 6 mos
Designed and optimized Shopify and WordPress ecommerce stores for businesses across multiple industries. Improved conversion rates through strategic landing page design, user experience optimization, and mobile responsiveness. Customized themes, product pages, and checkout experiences to increase sales and customer engagement. Collaborated with clients to create high-performing online stores aligned with their business goals.