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edram204

Edward R

@edram204

Senior ECommerce, Product and Business Operations Leader

United States
Spanish
About me
Senior E-Commerce and Product Operations Leader with 15+ years helping businesses grow revenue and improve digital performance across e-commerce, manufacturing, and consumer products. As founder of ECOM DATA DEV, I help businesses optimize product data, SEO, digital merchandising, and marketplace operations — using Excel, SQL, Google Analytics, and AI tools to speed up research and results.... Read more

Skills

e
edram204
Edward R
Offline • 
Average response time: 4 hours

See my services

Digital Marketing Strategy
I will audit your shopify or online store for growth opportunities
From$75 / projectMore details

Work experience

Tom_Auto Parts

E-Commerce Manager

Tom Auto Parts • Full-time

Jun 2022 - Aug 2024 • 2 yrs 2 mos

• Optimized a $70K annual Google Ads investment using KPI analysis, campaign optimization, and merchandising strategies to improve customer acquisition and digital performance. • Increased click-through rate from 4.6% to 7.9% through campaign refinement, search optimization, and improved product visibility. • Directed e-commerce operations across the company website, Amazon Seller Central, and Walmart Marketplace, overseeing catalog quality, merchandising, pricing, promotions, and channel performance. • Strengthened product information, catalog quality, SEO, fitment data, and digital merchandising across online sales channels to improve customer experience and operational efficiency. • Used Google Analytics and marketplace reporting to evaluate customer behavior, AOV, impressions, conversions, abandonment, sales trends, and product performance. • Developed Year/Make/Model navigation and maintained ACES application data using VCdb tools to improve product discovery and fitment accuracy.