
Yuki N.
Native Japanese marketer helping brands launch in Japan
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Portfolio
Work experience
Founder & CEO
Eifer • Full-time
Jul 2019 - Present • 7 yrs 3 mos
I founded Eifer in Tokyo in 2019 to help overseas consumer brands enter and grow in Japan. The company is backed by Nissay Capital, part of the Nippon Life group. Highlights: - Launched or supported 58+ overseas brands in Japan, with ¥1.3B+ in cumulative sales handled - Omi AI wearable: ¥37,975,034 from 1,597 backers on Makuake, with our partner UNTITLED - Cera Plus: nearly ¥18M in sales in the first month after full Japan localization - NAISU and Vinxper: ¥10M+ and ¥15M+ in sales in the first month - Outin: rollout to 20+ major electronics retailers, including Yodobashi Camera and Yamada Denki, plus a live TV feature My work covers exclusive distribution deals, Japanese localization, crowdfunding launches, Shopify, Meta/Google/TikTok ads, and finding Japanese distributors.