Eilen Katarina

Marketing Manager

Freelance • Freelance

Aug 2025 - Present • 1 yr 1 mo

• Worked with leadership teams across private equity, B2B technology and experience design, supporting strategic initiatives and business growth. • Leading cross-functional marketing and business development initiatives for B2B technology companies, translating commercial objectives into actionable plans. • Partnering with founders and leadership teams on market positioning, go-to-market strategy and business growth. • Managing end-to-end strategic projects and coordinating stakeholders.

Marketing & Business Development Executive

Zetamotion • Full-time

Jan 2024 - Aug 2025 • 1 yr 7 mos

• Expanding global reach through targeted campaigns, PR, and strategic collaborations • In a B2B environment, showcasing Zetamotion at international conferences and industry events • Secured PR placements in prestigious magazines such as Quality Magazine and Quality Digest • Executed blog posts, whitepapers, email campaigns (25% open rate), and marketing assets that drove engagement and positioned Zetamotion as a trusted leader in AI-powered quality control • Developed and executed go-to-market strategies for Spectron™ • Produced 300+ social media posts, growing LinkedIn following by 200% • Designed and launched the company website, including UX, SEO, and art direction • Delivered presentations at Farnborough International Air Show and World Aviation Festival, generating high-value leads and global collaborations

Digital Marketing Executive

Hexpress Healthcare Ltd • Full-time

Jan 2021 - Aug 2021 • 7 mos

• Content creation and graphic design: Creating original and localised copywriting for a wide range of channels and campaigns • Search engine optimization (SEO): Increasing website traffic and conversions with the use of SEO content strategies and Sistrix • Uploading and refresh website content using Content Management System (CMS) • Market research: Understanding the Norwegian market and provide local insights • Lead generation: Keeping existing customers engaged and converting leads through direct communication • Customer service: Analysing conversations with customers gave me great insights into the challenges of the company, while I gained experience in managing customers' issues • Social media marketing: Planning and writing content to engage with the social media audience • Data analytics: Analysing campaign/website performance and create reports • Campaign development: Proactively providing fresh ideas, suggesting new campaigns and improvements