e
elena_dev2

Elena Valenti

@elena_dev2

Shopify Expert and ecommerce Growth Strategist

Italy
English, Italian, Spanish
About me
Ciao! I’m Elena, a Shopify specialist based in Italy. I blend Italian design aesthetics with technical precision to build high converting ecommerce stores. With years of experience in web optimization and digital marketing, I don't just "build websites", I create scalable businesses. Whether you need a custom Shopify build, dropshipping setup, or SEO driven redesign, I focus on UX UI that turns visitors into loyal customers. My goal is to deliver clean, professional, and mobile responsive stores that stand out in 2026's competitive market. Let's scale!... Read more

Skills

e
elena_dev2
Elena Valenti
Offline • 
Average response time: 7 hours

See my services

Shopify
I will design or redesign shopify store, shopify dropshipping store, shopify expert
From$80 / projectMore details
On-Page SEO
I will do onpage aeo geo seo service for etsy shopify wordpress wix squarespace website
From$35 / projectMore details

Work experience

Elena_Cafe - Finest Handmade Desserts, Patisseries & Coffee

Senior Shopify Architect and UX Strategist

Elena Cafe - Finest Handmade Desserts, Patisseries & Coffee • Self-employed

Jan 2022 - Present • 4 yrs 5 mos

Role: Leading end to end development for high ticket Shopify Plus and 2.0 stores. Services Rendered: 1. Custom Liquid Development: Writing bespoke code to add unique features that standard themes don't offer. 2. Conversion Rate Optimization (CRO): Conducting deep dive audits to identify "leaks" in the sales funnel and redesigning checkout flows. 3. Migration Services: Seamlessly moving brands from Etsy, Wix, and WooCommerce to Shopify without losing SEO ranking or customer data. 4. Marketing Automation: Integrating Klaviyo and Omnisend for automated abandoned cart recovery.

Ecommerce UI UX Designer

Digital Solutions Italia • Freelance

Mar 2020 - Dec 2021 • 1 yr 9 mos

Role: Specialized in the visual and functional design of retail storefronts for the European market. Services Rendered: 1. Wireframing and Prototyping: Using Figma to design mobile first interfaces before development began. 2. Brand Identity Integration: Ensuring that colors, typography, and tone of voice were consistent across the entire Shopify storefront. 3. Speed Optimization: Minifying code and optimizing high res product imagery to ensure sub 2 second loading times. 4. Product Catalog Management: Structuring complex collections and smart filters for stores with over 500 SKUs.

Junior Web Developer

TechStart Innovation Hub • Freelance

Dec 2017 - Feb 2020 • 2 yrs 2 mos

Role: Focused on the technical maintenance and front end adjustments for diverse web platforms. Services Rendered: 1. Responsive Design: Debugging CSS issues to ensure perfect display across all mobile and tablet devices. 2. Third Party API Integration: Connecting Shopify stores to external shipping carriers and localized Italian payment gateways (like Satispay). 3. Basic SEO Implementation: Setting up H1 H6 tags, meta descriptions, and alt text for improved organic search visibility.