Eliza

Meta (Facebook & Instagram) Ads Specialist

Fiverr • Full-time

Mar 2026 - Present • 3 mos

I planned, launched, and optimized Meta advertising campaigns for e-commerce brands, with a focus on Shopify stores in the health and wellness sector. Responsibilities: * Conducted audience research and targeting strategy development. * Created and structured conversion-focused Meta ad campaigns. * Managed Advantage+ Shopping Campaigns and broad audience targeting. * Optimized campaign budgets for small and medium-sized businesses. * Monitored key performance metrics including ROAS, CTR, CPC, CPM, Add-to-Cart, Checkout, and Purchase events. * Implemented Meta Pixel tracking and conversion event optimization. * Advised clients on product pricing, offer positioning, and profitability strategies to improve advertising performance. * Developed testing strategies for creatives, UGC videos, placements, and audience segments. * Managed campaign scaling based on performance data and conversion trends. Achievements: * Successfully launched and managed campaigns that generated sales within the first 24 hours of going live. * Improved campaign delivery by optimizing placements and adapting creative assets for Meta's advertising ecosystem. * Generated qualified traffic and purchase conversions through strategic audience targeting and Advantage+ campaign structures. * Helped e-commerce businesses make data-driven decisions regarding pricing, customer acquisition costs, and advertising profitability. * Managed advertising budgets while maximizing conversion opportunities and return on ad spend (ROAS).