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Elizabeth F
@elizabeth_efo
Commercial Manager
Peru
Spanish, English
About me
I am a Senior Commercial Executive and Industrial Engineer with an MBA and over 15 years of experience in Retail, Wholesale, and Carrier channels for global technology brands. I have managed commercial quotas up to USD 200M and led market share growth reaching 53%. I specialize in Key Account Management, strategic negotiation, and demand planning to drive concrete business results.
Skills
Elizabeth F
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Work experience
Ingram Micro
Full-time • 12 yrs 8 mos
Senior KAM (Retail Team Lead – Commercial Channels & Consumer)
Dec 2021 - Dec 2025 • 4 yrs
• Generated 30% of the company's annual revenue by leading the commercial and marketing strategy for key accounts in the Retail channel. • Managed an annual commercial quota of USD 200M, executing Joint Business Plans (JBP), forecasting, and demand planning, and coordinating with the factory and the foreign trade team on product importation and customization by retailer to prevent stockouts and overstock. • Drove the development of strategic brands within the retail portfolio, reaching 28% market share. • Defined the profile, selected, and led a direct team of 5 people among account managers and sales force, in addition to cross-functional leadership with manufacturers, marketing, and operations to strengthen commercial execution.
Business Development Manager – Channel Management (Carrier & Retail)
Apr 2017 - Dec 2025 • 8 yrs 8 mos
• Designed commercial strategies for Retail and distribution channels, driving category growth and business expansion. • Exceeded commercial targets by 40% above the annual quota through category execution and Joint Business Planning. • Negotiated commercial agreements with global manufacturers and strategic clients, optimizing commercial structures. • Managed forecasting, inventory, and commercial planning aligned with market demand.
Mobile Key Account Manager
Samsung • Full-time
Mar 2015 - Apr 2017 • 2 yrs 1 mo
• Increased account sales by 55% through tactical distribution, field marketing, and direct leadership of in-store promoter teams. • Secured 51% national market share in the operator channel through strict inventory control and retail execution.
