Michelle

Social Media Manager, Lead Generation

Universal Cleaning Group • Part-time

Dec 2025 - Present • 5 mos

Since joining the team, I have spearheaded the digital brand transformation for Universal Cleaning Group, positioning the company as a premier B2B commercial cleaning authority across New South Wales. Core Expertise B2B Content Strategy: Developing high-intent content pillars tailored for Medical Facilities, Industrial Warehouses, Gyms, and Corporate Offices. Visual Engineering: Utilizing advanced AI-assisted design and professional image editing to create a "premium" brand aesthetic that stands out in the NSW market. Multi-Channel Management: Executing a 360-degree digital strategy across LinkedIn, Facebook, and Instagram to ensure absolute brand consistency. Localized Targeting: Crafting messaging that speaks directly to the compliance and safety standards required by facility managers in the Australian commercial landscape. Key Achievements Strategic Brand Refresh (2026): Successfully rolled out a comprehensive social media calendar featuring unique, sector-specific calls-to-action (CTAs). Visual Asset Development: Built a custom library of realistic, high-fidelity photography from scratch, modernizing the company's digital identity and marketing materials. Niche Authority Growth: Increased brand engagement in high-compliance sectors (Medical & Industrial) by highlighting specialized cleaning protocols through targeted digital storytelling. Operational Alignment: Synchronized social media output with field operations to ensure all marketing assets accurately reflect the high standards delivered on-site.