
Elvina M
Creative Director Brand Strategy and Visual Direction
Skills

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Work experience
creative director
Ecommerce Platforms • Freelance
May 2020 - Present • 6 yrs 5 mos
Lead creative direction and visual development for brands, businesses, products, and marketing campaigns. Develop creative concepts, visual strategies, and campaign directions based on client goals and target audiences. Create and oversee brand identities, visual systems, advertising creatives, social media campaigns, and promotional materials. Develop moodboards, creative concepts, visual references, and design directions to establish a consistent brand experience. Direct product and e-commerce advertising creatives designed to communicate product value and attract target customers. Develop creative concepts for social media content, product campaigns, digital advertisements, and promotional materials. Collaborate with clients to translate ideas and business objectives into clear, engaging visual solutions. Maintain visual consistency across branding, advertising, digital content, and marketing materials. Apply storytelling and strategic design principles to create memorable and commercially focused brand experiences.