
Olarinde
Email Setup, Automation and Design That Actually Delivers
Skills

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Portfolio
Work experience
Contractor
Freelance • 2 yrs 3 mos
HubSpot CRM Specialist
Jan 2026 - Present • 4 mos
Managed and optimized HubSpot CRM systems for businesses across eCommerce, SaaS, and service-based industries. Built automated workflows, lead nurturing sequences, sales pipelines, and customer segmentation systems to improve lead management and conversion rates. Responsible for CRM setup, contact database organization, email marketing automation, reporting dashboards, and integration with third-party tools such as Shopify, Zapier, and Calendly. Collaborated with marketing and sales teams to streamline customer journeys, improve follow-up processes, and increase operational efficiency. Delivered customized HubSpot solutions including lead scoring, lifecycle stage automation, sales pipeline optimization, and campaign performance tracking. Helped clients improve customer engagement, reduce manual tasks, and scale their sales and marketing operations through automation.
Hubspot CRM & Email Automation Specialist
Mar 2024 - Dec 2025 • 1 yr 9 mos
Worked as a CRM and automation specialist focused on building high-converting customer journeys using HubSpot. Created automated email campaigns, sales pipelines, lead capture systems, and onboarding workflows for clients in coaching, consulting, and digital services industries. Managed CRM data cleanup, audience segmentation, and lead tracking to improve customer engagement and sales performance. Developed reporting dashboards to monitor campaign metrics, customer activity, and pipeline progression. Integrated HubSpot with tools such as Stripe, Typeform, Slack, and Google Sheets to streamline business operations and reduce manual processes. Supported businesses with CRM migration, automation strategy, and ongoing optimization to improve conversion rates and customer retention.
HubSpot Marketing Automation Manager
Jun 2022 - Aug 2022 • 2 mos
Led HubSpot marketing automation projects for startups and online businesses looking to improve lead generation and customer communication. Designed and implemented automated workflows, landing pages, lead magnets, and email sequences tailored to customer behavior and business goals. Optimized CRM structures by organizing contact properties, creating custom dashboards, and implementing lifecycle automation systems. Worked closely with sales teams to improve lead qualification, automate follow-ups, and enhance pipeline visibility. Conducted performance analysis for email campaigns and automation systems, providing strategic recommendations that improved open rates, click-through rates, and customer conversion. Assisted clients with HubSpot onboarding, technical setup, and marketing automation training.