
Emma D
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Work experience
Senior Packaging & Brand Identity Designer
Self Employed • Freelance
Feb 2026 - Present • 6 mos
End-to-End Packaging & Label Architecture: Engineered custom, print-ready label suites and structural packaging designs tailored for various containers—including amber glass jars, matte tins, and dropper bottles ensuring precise bleed execution, correct dielines, and seamless manufacturer handoffs. Strategic Visual Hierarchy & Typography: Solved complex design challenges by balancing aesthetic minimalism with mandatory regulatory details (such as net weights, burn times, ingredients, and safety warnings) without sacrificing visual elegance or brand luxury. Niche Market Positioning: Developed distinct branding directions across competitive sectors such as wellness, boutique home fragrance, organic apothecary, and lifestyle retail, helping emerging brands establish a premium shelf presence. Digital Conversion & Mockup Rendering: Produced photorealistic 3D product mockups and visual display assets that bridge the gap between digital storefronts (Shopify, Etsy, Squarespace) and physical shelf appeal, boosting buyer confidence and conversion rates.