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I will build your brand positioning and messaging framework
Em Nowland
About this gig
People rarely ask for positioning work. They ask for a new website or more leads, and the real problem turns out to be that nobody can tell why they should choose you.
I work out how your buyers decide, then write the position and messages that fit. I built the Careva and TC Home Care brands from scratch for Care Business Group, including their lead funnels.
You'll get a framework your whole team and any designer or developer can work from: what you stand for, who it's for, what to say and how to say it.
I don't design logos in this gig. Message me first if you also need visual identity.
Want me to carry out the plan as well? Once the framework is done, I can send you a custom offer here on Fiverr to do the work: rewriting your website, profiles and sales material in the new messaging. You'll know the price before anything starts.
Get to know Em Nowland
Em Nowland
Senior marketing and communications strategist, Sydney
- FromAustralia
- Member sinceOct 2026
Languages
English
I'm Em, a marketing and communications strategist in Sydney. I've been doing this for 12 years: seven in PR agencies, up to account director, then consulting with SMEs since 2021, including as marketing and communications lead for a group of NDIS businesses. I built the Careva brand and the TC Home Care brand and website from scratch for Care Business Group. I write the strategy and do the work myself, so you deal with one person the whole way. I work best with service businesses where trust decides the sale. Message me before you order and I'll tell you which package fits, or if none does.
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FAQ
Do you design logos?
Not in this gig. If you need a visual identity too, message me and I'll quote it.
I already have a brand. Is this still useful?
Often, yes. The Basic package will show whether your message needs a tune-up or a rethink.
Can my business partner join the call?
Yes, and it helps when you both have to agree.
Can you do the work in the plan too?
Yes. After the framework, I'll send you a custom offer for the parts you want me to do, as a one-off project or a monthly order. You can also take it and run with it yourself.
