Neel

Senior Google Ad Specialist

Us Water Proofing • Freelance

Mar 2025 - Present • 1 yr 2 mos

As a Senior PPC Specialist at US Water Proofing, I managed and optimized Google Ads campaigns focused on generating high-quality leads and phone calls for local service businesses. I worked across multiple services including Basement Waterproofing, Crack Repair, Gutter Cleaning, and Concrete Raising. My responsibilities included keyword research, ad copy creation, bidding strategy, location targeting, and daily performance optimization. I also implemented accurate Google Ads conversion tracking for form submissions and phone calls to ensure every lead was properly tracked and optimized. Through continuous optimization, the campaigns consistently delivered qualified leads and inbound calls, supporting steady business growth.

Facebook and Instagram Sales Marketer

Burberry Clothing • Freelance

Feb 2024 - Present • 2 yrs 3 mos

As the Head of Meta Ads Marketing at Burberry, I led and managed high-performing advertising campaigns across Facebook and Instagram to drive consistent product sales for a global luxury fashion brand. I was responsible for planning, executing, and optimizing paid social strategies for a wide range of product categories, including Men’s, Women’s, and Children’s Clothing, as well as Gifts, Trench Coats, Scarves, and Bags. My role involved audience research, creative strategy, budget allocation, and continuous performance optimization to maximize return on ad spend. By leveraging data-driven insights and advanced targeting techniques, I ensured campaigns delivered measurable sales growth while maintaining strong brand presence and engagement across Meta platforms.

Conversion Tracking Expert (GTM, GA4, Meta Pixel)

Williams Hart Law Firm • Freelance

Jul 2023 - Present • 2 yrs 10 mos

Implemented and managed advanced conversion tracking using Google Tag Manager (GTM) and GA4 across multiple advertising platforms, including Google Ads, Meta (Facebook & Instagram), Bing Ads, GoHighLevel, and CallRail. Tracked key conversion events such as lead form submissions, phone calls, website contact forms, purchases, add-to-cart actions, and page views. Ensured accurate data flow between platforms to support reliable reporting, campaign optimization, and performance-driven decision making. The setup enabled consistent tracking of leads, calls, and purchases, helping marketing campaigns measure real business results effectively.