Abdur - Rehman

Google Ads Expert (PPC Specialist)

Bytef Force It Solutions • Full-time

Dec 2022 - Dec 2025 • 3 yrs

As a Google Ads Expert at Byte Force IT Solutions, I was responsible for planning, executing, optimizing, and scaling paid advertising campaigns across Google Ads platforms. My role focused on driving high-quality leads, improving ROI, and supporting client growth through data-driven PPC strategies for local and international markets. Key Responsibilities Planned, created, and managed Google Ads campaigns including: Search Ads Display Ads Performance Max Remarketing Campaigns Conducted keyword research, competitor analysis, and audience targeting to improve campaign performance. Wrote and optimized high-converting ad copies aligned with client goals and search intent. Set up and managed conversion tracking using: Google Tag Manager Google Analytics Google Ads Conversion Tracking Optimized campaigns regularly to improve: Click-through rate (CTR) Cost per lead (CPL) Return on ad spend (ROAS) Managed daily budgets, bidding strategies, and quality score optimization. Performed A/B testing on ads, landing pages, and audiences to maximize conversions. Created and optimized local service ads and location-based campaigns for service businesses. Monitored campaign performance and prepared weekly and monthly performance reports. Worked closely with the marketing and design teams to align ad creatives with landing pages. Identified growth opportunities and implemented scaling strategies for high-performing campaigns. Provided strategic recommendations to clients based on data insights and performance trends. Tools & Platforms Used Google Ads Google Analytics (GA4) Google Tag Manager Keyword Planner & Third-Party Tools Conversion Tracking & Remarketing Tools

Google Ads & Meta Ads Expert

Zameen.com • Full-time

Dec 2020 - Dec 2022 • 2 yrs

As a Google Ads & Meta Ads Expert at Zameen.com, I was responsible for planning, executing, and optimizing high-performance paid advertising campaigns across Google Ads and Meta (Facebook & Instagram) platforms. The role focused on driving qualified leads, increasing property inquiries, and maximizing ROI through data-driven paid media strategies for large-scale real estate projects and listings. Key Responsibilities Managed and optimized Google Ads campaigns including: Search Ads Display Ads Performance Max Remarketing & Discovery Campaigns Planned and executed Meta Ads campaigns on: Facebook Instagram Lead Generation & Conversion Campaigns Developed full-funnel paid media strategies for property listings, real estate projects, and brand awareness campaigns. Conducted keyword research, audience targeting, and market analysis to reach high-intent buyers and investors. Created, tested, and optimized ad creatives and copies aligned with real estate buyer behavior. Implemented and managed conversion tracking using: Meta Pixel Google Tag Manager Google Analytics (GA4) Optimized campaigns to improve: Cost Per Lead (CPL) Conversion Rate Return on Ad Spend (ROAS) Managed large advertising budgets, bid strategies, and campaign scaling. Executed retargeting strategies to re-engage website visitors and lead forms. Performed A/B testing for ads, creatives, audiences, and landing pages. Monitored performance and prepared daily, weekly, and monthly reports for stakeholders. Collaborated with sales, design, and content teams to align ads with landing pages and CRM pipelines. Ensured compliance with Meta & Google advertising policies and real estate ad guidelines. Tools & Platforms Used Google Ads Meta Ads Manager (Facebook & Instagram) Google Analytics (GA4) Google Tag Manager Meta Pixel & Conversion API CRM & Lead Management Systems