Enrico M.

Marketing Director

Freename • Freelance

May 2025 - Present • 1 yr 6 mos

- Owned go-to-market and acquisition strategy for a team of 4, driving 40% ARR growth in 12 months through channel mix rebalancing toward defensible payback. - Cut blended CAC by 25% while holding paid spend flat through channel reallocation, conversion optimization and lifecycle marketing. - Owned the marketing performance framework across attribution, funnel reporting and channel economics, aligning marketing investment with commercial priorities and CAC efficiency. - Introduced AI and automation across campaign QA, reporting and creative workflows, saving 15 hours of manual work per week and improving team efficiency. - Launched two AI-first products for the Italian and Spanish markets, extending the core Web3 domain business into AI-assisted website creation.

Senior Performance Marketing Manager

SEO Sherpa • Full-time

Feb 2023 - May 2025 • 2 yrs 3 mos

- Led performance strategy across 20+ client accounts and €500K in monthly media spend, spanning Google Ads, paid social and cross-channel acquisition. - Improved blended ROAS 35% through campaign restructuring, budget reallocation and attribution-based bidding. - Reduced CPA 25% through automation, custom scripts and dynamic bid optimisation.

Performance Marketing Manager

dentsu • Full-time

Jan 2022 - Feb 2023 • 1 yr 1 mo

- Managed €1M+ in monthly media spend across 6 performance accounts while coaching a team of 4 specialists. - Reduced CPA 15% through segmentation, testing and bidding optimization. - Improved team productivity 20% through clearer processes, QA and automation.