Ephraim Adesina

SMS and Email Marketing Integration

Pulsewave Digital • Freelance

Jun 2024 - Present • 1 yr 11 mos

Job History and Achievement: Designed and implemented coordinated SMS and email marketing automation systems in Klaviyo for ecommerce brands seeking to maximize revenue from both channels simultaneously. Built multi-channel flows that deployed email and SMS touchpoints at strategic intervals across the welcome series, abandoned cart, post-purchase, and win-back sequences. Developed SMS copywriting with clear calls-to-action that complemented email messaging without duplicating content, creating a cohesive subscriber experience across both channels. Managed Klaviyo SMS compliance setup including consent collection, opt-out handling, and quiet hours configuration to maintain regulatory compliance. Integrated SMS and email performance reporting to give clients a unified view of combined channel revenue, subscriber growth, and engagement metrics. Helped brands achieve measurable revenue lift by adding SMS as a complementary channel to existing email marketing systems.

Email Marketing Educator and Content Creator

Mailcraft Academy • Self-employed

Oct 2023 - Present • 2 yrs 7 mos

Job History and Achievement: Created educational email marketing content, frameworks, and resources for aspiring email marketers and ecommerce brand owners looking to understand Klaviyo, email automation, and lifecycle strategy. Produced written guides, tutorials, and training materials covering Klaviyo setup, flow architecture, segmentation best practices, email deliverability fundamentals, and campaign strategy. Drew on Klaviyo Academy Email Deliverability and Product certifications, HubSpot Academy inbound and ecommerce marketing certifications, and insights from leading email marketing practitioners including Emiel Dingemans of Magicianly to produce accurate, results-oriented educational content. Developed case study frameworks that translated email marketing concepts into practical action plans for ecommerce brands at different stages of growth. Built a growing library of email marketing templates, SOPs, and strategy documents used by email marketers and brand operators.

Full-Service Klaviyo Email Marketing Manager

Orionreach Digital • Freelance

Jan 2023 - Present • 3 yrs 4 mos

Job History and Achievement: Provided comprehensive Klaviyo email marketing management for ecommerce brands from initial account setup through ongoing monthly management. Delivered complete Klaviyo onboarding including domain authentication, Shopify integration, list migration, sign-up form setup, and core flow architecture. Built all essential automation flows covering welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and VIP customer sequences. Managed monthly campaign calendars including planning, copywriting, template design in Figma, audience segmentation, scheduling, and post-send performance reporting. Conducted ongoing A/B testing across subject lines, send times, content structure, and CTA design to continuously improve campaign performance. Applied email deliverability monitoring, list hygiene protocols, and sender reputation management to maintain strong inbox placement rates. Consistently drove clients toward the goal of generating 30 to 40 percent of total ecommerce revenue from email and SMS marketing.