Erick N

Digital Branding & Social Media Specialist

Jumia • Full-time

May 2018 - Sep 2026 • 8 yrs 4 mos

I have worked with businesses and entrepreneurs across different sectors, helping them establish, improve and manage their digital brands, social-media presence and online sales channels. Key Responsibilities & Achievements Managed and developed content for Facebook, Instagram, TikTok and other digital platforms, adapting content to different audiences and business objectives. Created social-media graphics, promotional materials, product advertisements, banners, catalogues and branded digital content. Developed content strategies designed to increase reach, engagement, customer enquiries and sales. Created compelling product descriptions, captions, promotional copy and marketing messages for businesses and e-commerce products. Supported businesses in presenting their products professionally through product photography enhancement, background removal, image optimisation and catalogue design. Assisted businesses with online selling and customer acquisition, connecting social-media content with practical sales objectives. Managed and improved Facebook and Instagram business pages, including branding, page presentation, promotional content and audience engagement. Developed campaigns around products, services, promotions and seasonal marketing opportunities. Monitored social-media trends and competitor activity to identify opportunities for improved content, positioning and customer engagement. Responded to and managed customer interactions arising from social-media and online sales activities, helping businesses maintain positive customer relationships. From May 2018 to date, I have helped businesses strengthen their digital presence by combining branding, social-media management, content creation and online selling. My approach goes beyond simply creating posts — I focus on presenting products professionally, engaging customers, building brand credibility and creating content that supports actual business growth and sales.