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erika_wilson1

Erika Wilson

@erika_wilson1

Meta and Google Ads Specialist, Ecommerce PPC and Fashion Illustrator

Germany
German, English, Italian
About me
Hi! I’m Erika Wilson, a dedicated Digital Marketing Specialist and Fashion Designer with over 5 years of experience helping brands scale and bring product visions to life. I specialize in setting up high-ROI Google PPC, Shopping, PMax, and Meta ad campaigns that drive targeted leads and ecommerce sales. Alongside performance marketing, I craft professional fashion sketches, technical drawings, and production-ready tech packs to turn your concepts into real garments. I deliver precision and clear communication. Send a message today!... Read more

Skills

e
erika_wilson1
Erika Wilson
Offline • 

See my services

Shopping Ads
I will setup and manage profitable google shopping ads and pmax capaign for ecommerce
From$50 / projectMore details
Search Engine Marketing Management
I will setup and manage google ads ppc campaign for high quality lead generation
From$80 / projectMore details

Work experience

Shopify

Google Shopping & Performance Max Specialist

Shopify

Jan 2026 - Jun 2026 • 5 mos

Managing performance-driven Google Shopping and PMax (Performance Max) campaigns for online retail and ecommerce brands. Core tasks include Google Merchant Center feed setup and audit, product catalog optimization, custom asset group creation, and conversion tracking.

Google

Google PPC & Search Campaign Manager

Google

Aug 2025 - Dec 2025 • 4 mos

Structured and managed high-intent Google Search PPC campaigns tailored for service-based businesses and lead generation. Executed in-depth keyword research, competitive search analysis, negative keyword listing, responsive search ad copywriting, and bidding strategy optimization.

Meta_Mall

Meta Ads Specialist & Lead Generation Strategist

Meta Mall

Sep 2024 - May 2025 • 8 mos

Specializing in high-converting Facebook and Instagram ad campaigns targeted at generating qualified leads and scaling online sales. Responsible for end-to-end campaign architecture, including audience targeting, Meta Pixel set up, custom conversion tracking, ad creative strategy, and continuous A/B split testing.