Erin O.
Gen X UGC creator for women in midlife
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Work experience
Gen X User Generated Content (UGC) Creator
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Apr 2026 - Present • 3 mos
Created authentic, conversion-focused short-form video content for beauty, wellness, lifestyle, fashion, and midlife-focused brands across TikTok, Instagram Reels, and paid UGC campaigns. Specialized in relatable talking-head delivery, product demos, testimonials, lifestyle storytelling, voiceovers, and TikTok Shop/TikTok affiliate-style content designed to build trust and drive engagement. Experienced with organic and ad-style content, scripting/hooks, on-screen text, b-roll capture, editing in CapCut, and delivering platform-ready vertical video assets. Skilled at creating content that feels natural, conversational, and audience-first — especially for women 40+ and Gen X audiences. Portfolio: https://erinolsonrediscovery.my.canva.site/