I will develop your desired sales and marketing strategy

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esitikar
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Esitika R

About this gig

I provide strategic advice, data analysis, and execution tools to help businesses bridge the gap between their products and revenue generation. I audit current processes, optimize channels, and train teams to accelerate sustainable growth.


Key deliverables focusing on channel penetration, supply chain alignment, and volume-driven velocity.

  • Route-to-Market (RTM) Blueprint: Optimized distribution network maps identifying key wholesalers, distributors, and direct-to-retailer channels.
  • Trade Promotion Framework: Structured pricing, rebate programs, and volume discount models designed to maximize shelf space and retailer margin.
  • Key Account Playbook: Tailored pitch decks and joint business planning formats for major supermarket chains and big-box retailers.
  • Joint Marketing Architecture: Co-branded campaign blueprints aligning manufacturer budgets with retailer-specific point-of-sale (POS) activations.
  • S&OP Alignment Matrix: Integrated sales forecasting models syncing marketing demand spikes with production schedules and inventory levels.
  • Field Force Enablement Kit: Mobile CRM playbooks, retail audit checklists

Get to know Esitika R

Esitika R

Sales and Marketing Consultant

  • FromKenya
  • Member sinceMay 2026
  • Avg. response time1 hour
  • Languages

    English, Swahili
15+ years East Africa Sales & Marketing Executive. Led FMCG, agro & petroleum Route-to-Market strategies, distributor networks & national teams to drive revenue growth.

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