Estefany P

Tech & App UGC Creator

Self-Employed / Freelancer • Freelance

Oct 2026 - Present • 1 mo

Produce high-converting, vertical UGC video ads and organic content for mobile apps (iOS & Android) and SaaS platforms. Specializing in clear product demonstrations, interactive app walkthroughs, feature highlights, and user flow reviews designed to drive app installs, active users, and platform engagement.

Shopify E-commerce Operations & UX Support Specialist

GROOM • Full-time

Jan 2024 - Present • 2 yrs 10 mos

Supported the daily operations of 4 Shopify stores, managing large product catalogs, inventory, collections, and product information across multiple brands. Executed high-volume weekly catalog updates, ensuring accuracy, consistency, and an optimized shopping experience. Created Shopify product pages, optimized merchandising content, and collaborated on the UX redesign of Caballero Moda's homepage, improving visual hierarchy, navigation, and customer engagement through user-centered design principles. Worked cross-functionally to identify opportunities for improving product presentation, usability, and overall store performance while maintaining operational efficiency.

E-commerce Operations Specialist

Zyzven Naturals • Full-time

Aug 2025 - May 2026 • 9 mos

Supported the daily operations of a Shopify e-commerce store, managing order fulfillment, customer inquiries, and post-purchase support to ensure a smooth buying experience. Coordinated order tracking and issue resolution while collaborating with the team to maintain efficient store operations and high customer satisfaction. Gained hands-on experience with Shopify workflows, customer journey management, and e-commerce operations.