Esther A

GoHighLevel CRM Setup & Social Media Automation Manager

Wedding Photographers in New Jersey - NJ Wedding Photography

Sep 2025 - Present • 9 mos

Luxe Events & Wedding Co. is a premium event planning and wedding coordination company based in Brisbane, Australia, serving high-net-worth clients planning destination weddings, corporate events, and luxury galas. The business needed a streamlined GoHighLevel CRM system to manage vendor communications, client proposals, and event timelines. I set up a fully customized GoHighLevel CRM pipeline covering inquiry, consultation booked, proposal sent, contract signed, and event delivered stages. Automated email and SMS follow-up sequences kept prospective clients engaged throughout the long decision cycle. I integrated GoHighLevel with payment tools for deposit collection and built a client portal using GHL's membership site builder. As Virtual Assistant, I managed client emails, responded to social media inquiries, and coordinated vendor appointments. As Social Media Manager, I created visually compelling content for Instagram and Pinterest, scheduled via GoHighLevel's social planner. Client inquiry response time improved to under 2 hours through GHL automation. The company's Instagram following grew by 4,200 in three months through consistent content scheduling. Booking conversion rates from inquiry to signed contract improved by 38%, and the GoHighLevel pipeline management system gave the team clear visibility into revenue projections for each quarter.

GoHighLevel Funnel Builder & Marketing Automation Expert

Healthful Life • Freelance

Apr 2025 - Present • 1 yr 2 mos

VitalEdge Wellness Studio is a premium health and wellness coaching company based in London, United Kingdom — a key GoHighLevel market in Europe. The business offers nutrition coaching, fitness programs, and mental wellness memberships, requiring a powerful CRM and funnel system to convert cold leads into paying subscribers. I deployed a complete GoHighLevel funnel builder setup, creating high-converting landing pages, opt-in forms, and automated email drip sequences. The GHL workflow automation handled onboarding new clients, triggered appointment reminders, and nurtured leads through a multi-step sales pipeline. As their Virtual Assistant, I also managed client communication, responded to DMs, and scheduled social media content across Instagram and Facebook using GoHighLevel's built-in social media manager tools. The result was a 55% increase in membership sign-ups within the first 90 days. The automated GHL follow-up campaigns improved client retention by 40%, while the social media management strategy doubled organic engagement and generated consistent inbound inquiries from targeted audiences in the UK health and wellness space.

GoHighLevel SaaS Setup & White-Label Specialist

Digital Agency

May 2025 - May 2025 • 0 mos

PeakFlow Digital Agency is a full-service marketing agency headquartered in Toronto, Canada — one of the fastest-growing GoHighLevel adoption regions globally. The agency manages marketing campaigns for over 30 local business clients including restaurants, law firms, and dental practices, requiring a scalable white-label CRM solution. I built and configured their white-label GoHighLevel SaaS platform, creating sub-accounts for each client, setting up custom domains, GHL snapshots, and automated onboarding workflows. As a GoHighLevel integration specialist, I connected the platform to Stripe for billing, Google Calendar for scheduling, and Mailgun for email delivery. My Virtual Assistant role involved managing client onboarding, tech support tickets, and reporting, while my social media management duties included creating content calendars and scheduling posts via GHL's social planner. The agency scaled from 30 to 52 clients within 4 months, with a recurring SaaS revenue increase of $18,000/month. GoHighLevel automation reduced client onboarding time by 80%, and the white-label setup allowed the agency to offer premium CRM services under their own brand, significantly improving their competitive positioning.