Esther

UIUX Designer

Estyledesign • Freelance

Sep 2024 - Present • 1 yr 8 mos

- Designed landing pages that helped increase website traffic by 20–35% through improved layout structure and clearer calls-to-action. - Improved user engagement by 25%+ by simplifying navigation and optimizing visual hierarchy. - Created mobile and web interfaces that reduced user confusion and improved task completion rates during usability testing. - Delivered conversion-focused landing page designs that helped clients turn more visitors into leads and sign-ups. - Built responsive UI designs in Figma and Framer that improved overall user flow and accessibility across devices. With me as your designer, your product won’t just look good, it will be clear, usable, and built to convert visitors into users.

Graphic designer

Estyles design • Freelance

Feb 2021 - Mar 2024 • 3 yrs 1 mo

- Designed a wide range of visual design assets, including social media graphics, web visuals, email headers, presentation decks, and sales materials. -Created brand-aligned visual design for startups in tech, gaming, and lifestyle industries, strictly following brand style guidelines and maintaining a consistent visual identity. - Led branding for Xenon (gaming gadget brand), developing a complete brand identity, logo design, and cohesive visual identity system. - Supported Begg3 (Web3 brand) with futuristic, structured visual design for marketing campaigns, aligned with modern branding guidelines. - Designed high-converting promotional and discount flyers for fashion and hair brands, improving engagement and supporting sales growth. - Managed multiple projects under tight deadlines, maintaining strong organization, fast response to feedback, and consistent delivery quality. - Optimized and delivered final design assets for both digital and print use (PNG, JPG, PDF), while maintaining a clean and scalable brand asset library.